Event management is known by various names. Some refer to event planners as administrative assistants, some as event coordinators, and others as event technologists. What do all these titles have in common? These individuals are involved in planning events. Regardless of whether the events are internal or external, large or small, in-person or virtual, they all require meticulous planning.

In today’s new environment, we have had to learn how to manage not only our in-person events but also our virtual programs. Virtual event management entails following the same steps as managing an in-person event, but with the additional challenge of ensuring that your content is twice as captivating. While in-person events offer the advantages of travel, networking, and complimentary refreshments, a virtual event heavily relies on its content to keep attendees engaged. When managing a virtual event, it is crucial to ensure that your speakers are well-prepared to present their content virtually and that your content is both interesting and concise.

Building mapping, also known as projection mapping, involves projecting moving or static images onto a building using specialized equipment like video projectors. Whether you want to project onto a large-scale historical monument like India Gate, Gateway of India, or Parliament House, or a smaller structure like a facade of a mall or temple, we have the ability to map and project onto your desired surface.

A building projection is an excellent method to advertise your business and attract a wide audience, as projections are not the conventional form of advertising. Your message is likely to capture attention and appeal to a large number of people. Building projections are hard to ignore, and consumers often share them on social media due to their imaginative and unique advertising approach.

The term “4K resolution” refers to a horizontal display that has a resolution of precisely 4,000 pixels. There are various 4K resolutions commonly used in digital broadcast and filmmaking.

4K Ultra HD offers four times the resolution of Full HD (1080p). By reducing each pixel to one-fourth of its size, it is possible to fit 8 million pixels in the same area that would accommodate 2 million pixels on a Full HD TV. The result for the average viewer is the availability of HDR (High Dynamic Range), which is supported by most modern TVs (more details on that later).

Given that each pixel is smaller and allocated a smaller portion of the wider image, increasing the resolution on smaller displays doesn’t make much sense. The impact of the additional pixels is more noticeable on larger screens, as more of them can be accommodated. It is rare to find 4K TVs with screens smaller than 40 inches.

4K Ultra HD has multiple applications, as outlined below:

1. In home use, there are four primary resolution standards associated with 4K: SD (480p/540p), HD (720p), FHD (1080i/p), and UHD (2160p).

2. 4K Ultra HD resolution is utilized in home entertainment systems. It signifies that the TV screen has a minimum resolution of 3,840 pixels wide and 2,160 pixels high, equivalent to two 1080p displays. Previously referred to as “Quad HD,” this standard is now adopted by all 4K televisions.

3. Some projectors and many professional cameras employ a resolution known as 4Kx2K, with dimensions of 4,096×2,160 pixels. It is also categorized as 4K or Ultra High Definition.

4. Professional photographers often utilize cameras with 4K resolution to achieve superior results.

As is the case with any significant technological advancement, there are proven pros and cons associated with 4K Ultra HD technology.

Pros of 4K Ultra HD:
1. It represents the latest visual technology in televisions.
2. The image quality is unmatched, offering incredibly sharp and detailed visuals.
3. Prominent electronics manufacturers such as Samsung, Sony, LG, and Panasonic produce 4K Ultra HD TVs.
4. While there are currently no dedicated 4K TV channels, these TVs can upscale regular HD and Blu-ray content to near 4K resolution.
5. The visual quality rivals that of 3D, without the need for 3D glasses to enjoy movies and TV shows.

Cons of 4K Ultra HD:
1. Being a new concept and product, the initial models tend to be pricey compared to traditional TVs.
2. Broadcasters may be hesitant to launch dedicated 4K TV channels due to concerns about limited viewership, as the cost of accessing 4K content is around five times that of an HD channel.

You may already own a 4K TV or have recently upgraded, or perhaps you still use a 1080p display. Regardless of your current screen, you have likely heard about 8K, the next resolution leap in display technology.

8K offers a higher resolution than 4K. While 1080p displays have a resolution of 1,920 by 1,080 pixels, 4K televisions double the pixel count to 3,840 by 2,160 pixels. On the other hand, 8K boasts an impressive resolution of 7,680 by 4,320 pixels. This means it has four times as many pixels as 4K or sixteen times as many as a 1080p TV. However, the world is not yet fully prepared for this transition, and it may take another 2 to 4 years for it to be adopted widely.

The top 4K Ultra HD Blu-ray players offer the best image quality for movies and TV. The quality of 4K Blu-Rays is crucial, and owning a movie library is also vital. Below, we have a list of the 5 best 4K Ultra HD products.

The anamorphic format is a cinematographic technique used to capture widescreen pictures on standard film, typically 35mm. Cinematographers employ specially-designed anamorphic lenses to achieve the traditional ‘look’.

This format originated in the 1950s with the aim of utilizing as much of the physical film as possible and providing a distinct cinema experience separate from the emerging TV market. Over the years, it has been responsible for producing iconic films such as Star Wars, Apocalypse Now, and Conan.

While the popularity of the anamorphic format has experienced fluctuations, the trend towards larger televisions and the use of the 2.39:1 aspect ratio has sparked renewed interest in this classic format.

Therefore, let’s delve deeper into the anamorphic format, explore how anamorphic lenses function, and understand both their advantages and limitations. By doing so, you can determine whether the anamorphic format may be suitable for your project.

Anamorphic adds a unique quality to an image or film that cannot be replicated elsewhere or recreated after shooting. It provides clearer lines and exceptional separation, rendering faces differently. It also creates additional space within the image and produces the classic lens flare look. Furthermore, anamorphic lenses contribute to a natural 3D effect and enhance the overall visual appeal of the image.

While these optical effects can be added during the editing process, utilizing an anamorphic lens offers a genuine, authentic, and real experience.

Of course, not everyone will be a fan of the natural ‘side-effects’ of using an anamorphic lens compared to a standard spherical lens. For instance, they can introduce softness, vignetting, unexpected image distortion if not familiar with their usage, and create lens flare, which may not be preferred by some.

However, these characteristics are not necessarily problematic and can actually contribute to the overall classic ‘cinematographic’ look of the image. They also challenge and inspire photographers to develop new skills and techniques. For instance, composing the frame requires careful consideration with anamorphic lenses as they are less forgiving compared to other lenses. Framing people, keeping essential elements at the center of the frame, and adjusting one’s mindset accordingly become crucial aspects to consider.

An anamorphic lens, such as the ones available for hire, consists of two elements: a normal spherical lens and an anamorphic attachment. The attachment is responsible for the anamorphic effect. The spherical lens used is slightly larger than what is typically employed, as it needs to produce an image that is the full height of the frame but twice its width.

The spherical lens handles the focusing, while the anamorphic lens distorts the optical field by horizontally squeezing it while leaving the vertical aspect untouched. The resulting image is vertically distorted and would appear peculiar when projected. To restore the picture to a “normal” appearance, another lens is used in cinema.

There are two options available nowadays. One is using a traditional-style anamorphic lens, which can be relatively expensive. The other option is to use a more affordable anamorphic adapter, which offers different compression ratios and aesthetic properties tailored to your shooting requirements.

Should you give an anamorphic lens a try? Absolutely. However, it is not a format suitable for everyday filmmaking. Wait for the right project to come along and enjoy the experience.